The global meal kits market is experiencing rapid growth, fueled by changing consumer lifestyles, urbanization, and the growing influence of e-commerce food services. Consumers are becoming increasingly drawn to the convenience and customization that meal kits provide. With more individuals opting to cook at home, especially those with busy schedules, meal kits are emerging as a practical solution that combines nutrition with convenience. The trend is further supported by a rise in vegan and vegetarian populations and the ability to personalize meals based on dietary preferences.
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Key Findings
By Meal Type: In 2025, the non-vegetarian segment is projected to lead the market due to its wide consumer base and the inclusion of protein-rich foods like chicken, beef, and fish.
By Offering Type: The cook & eat segment is expected to dominate as consumers prefer cooking with pre-portioned ingredients and simple recipes.
By Distribution Channel: The online segment is predicted to have the largest market share, driven by the increasing popularity of digital platforms for food services.
By Geography: North America will maintain dominance in the meal kits market in 2025, attributed to a combination of consumer demand, lifestyle trends, and the strong presence of leading market players.
Meal Kits Market Drivers
Rapid Urbanization & Changing Lifestyle
The transformation of urban living has a direct impact on meal preparation habits. With increasing numbers of dual-income households and limited time for traditional meal planning, people are shifting toward quick and healthy alternatives. The World Health Organization has noted that over 55% of the global population lived in urban areas by 2022, a figure projected to rise to 68% by 2050. This urban shift has made time-efficient solutions like meal kits more appealing to working professionals and families.
Modern urban lifestyles often emphasize health, convenience, and culinary exploration. Consumers seek products that align with these goals without compromising on taste or nutrition. Meal kits address these needs by providing everything required to prepare a balanced meal—right down to the pre-portioned ingredients and recipe cards. This saves time and effort, eliminates the need for grocery shopping, and encourages consumers to try new cuisines and dishes they might not attempt otherwise.
Increasing Consumer’s Emphasis on E-commerce Food Services
Another critical factor driving the market is the increasing dependence on online platforms for food services. Digital transformation and mobile accessibility have made it easier than ever to order food online. Consumers now expect convenient food solutions that are easy to order, quick to prepare, and customizable to their preferences. This demand has led to the rise of food delivery apps and subscription-based meal services.
Busy lifestyles leave little room for meal planning or grocery runs. E-commerce food services have stepped in to fill this gap, offering flexible subscription models and on-demand services. The ability to customize meals—be it by dietary restriction, portion size, or ingredient selection—makes these platforms even more attractive. As people increasingly use smartphones and digital services in their daily routines, the growth of online meal kit subscriptions is becoming inevitable.
Meal Kits Market Opportunities
Growing Vegan and Vegetarian Populations
The shift toward plant-based diets is creating a substantial growth opportunity within the meal kits market. Consumers today are more aware of health, environmental, and ethical implications of food choices, leading many to adopt vegan or vegetarian lifestyles. According to the Vegan Society, about 700,000 people participated in the Veganuary campaign in 2024, demonstrating a clear uptick in interest compared to previous years.
Environmental consciousness and compassion for animals are contributing to this surge in demand for plant-based meals. The U.S. retail market for plant-based foods reached USD 7.4 billion in 2021, showing a 6.2% increase from 2020, based on data from the Plant Based Foods Association and The Good Food Institute. Consumers are also turning to plant-based diets to reduce the risk of chronic diseases. Meal kits that focus on vegan and vegetarian options make it easier for consumers to stick to these dietary choices while enjoying variety and balanced nutrition at home.
Meal Kits Market Analysis: Top Market Opportunity
Non-vegetarian Segment to Dominate in 2025
When it comes to meal types, the non-vegetarian segment is anticipated to account for the majority of the market in 2025. High global consumption of meat, fish, and poultry continues to drive this trend. Many consumers prefer non-vegetarian meals for their protein content, variety, and taste. With meat-based meal kits offering gourmet experiences at home, even consumers with limited cooking skills can prepare elaborate dishes effortlessly.
Meal kits simplify the process of cooking meat, which traditionally requires more preparation and attention. With ready-to-cook, pre-measured ingredients, and easy instructions, consumers can enjoy meat-based meals without the typical hassle of sourcing and preparing ingredients. These offerings allow users to explore global cuisines and experiment with flavors while saving time.
At the same time, the vegetarian segment is expected to grow at the highest CAGR between 2025 and 2032. Increasing awareness about health, sustainability, and convenience is pushing more people to opt for vegetarian options. Exotic vegetables and low-risk health profiles make plant-based meal kits a preferred choice for many health-conscious individuals.
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Geographical Analysis
North America Dominates the Meal Kits Market in 2025
North America is expected to hold the largest share of the global meal kits market in 2025. Several factors are responsible for this dominance, including a large working population, preference for healthy and convenient meals, and the availability of a wide range of meal kits. Consumers in the U.S. and copyright are embracing meal kits for their variety, freshness, and ease of use.
The rising popularity of vegan diets and fresh food consumption also plays a role in this regional leadership. Moreover, the region hosts several major companies offering meal kits via both physical retail and online channels. With consumers preferring options that help them eat healthy without extensive preparation, the region continues to witness strong demand for meal kits.
Asia-Pacific to Witness Highest Growth
The Asia-Pacific region is projected to grow at the highest CAGR during the forecast period of 2025–2032. Factors contributing to this growth include the increasing number of working women, rising disposable incomes, and the growing adoption of Western food habits. Urbanization and changing lifestyle trends are making consumers more open to convenient food options like meal kits.
The presence of food platforms offering meal kits is also expanding in countries such as China, India, and Japan. Additionally, rising interest in international cuisines, along with the growing vegan and vegetarian population, is expected to further support the market’s growth in the region.
Key Companies
The competitive landscape of the meal kits market features a mix of global and regional players. These companies are adopting strategic moves such as partnerships, product launches, and expansions to strengthen their presence in the industry. Major players include:
- Albertsons Companies, Inc. (U.S.)
- HelloFresh SE (Germany)
- Fresh n’Lean (U.S.)
- Marley Spoon SE (Germany)
- Blue Apron Holdings, Inc. (U.S.)
- Hungryroot (U.S.)
- Gousto Ltd (U.K.)
- Freshly, Inc. (U.S.)
- Gobble Inc. (U.S.)
- Oisix ra daichi Inc. (Japan)
- My Food Bag Ltd. (New Zealand)
- Sun Basket, Inc. (U.S.)
Meal Kits Industry: Latest Developments
- October 2025: HelloFresh partnered with Warner Bros. to launch Rachel Green’s Trifle meal kits.
- January 2025: Kraft Heinz collaborated with Taco Bell to bring Crunchwrap Supreme and Chipotle Chicken Quesadilla meal kits to home kitchens.
- December 2024: Blue Apron expanded its lineup with new Prepared & Ready meals.
- May 2024: Home Chef released a family-focused meal kit plan.
- January 2024: Chef Sung introduced Asian-inspired meal kits.
- December 2022: Kraft Heinz launched SOSU from Amoy, a range of Asian meal kits.
- December 2022: Intelligent Foods acquired Gobble, a 15-minute meal kit service.
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